As humans we all have our own unique personalities, which encompass our characteristics, traits, behaviors, and thoughts. These things...

Brand Loyalty is one of the most important and powerful things any company or brand in the world can have. Having brand loyalty allows...

Post purchase dissonance, which is also known as buyer's remorse, is a feeling that occurs when consumers experience regret after making...

Companies always want to grow, but sometimes they change their values and end up being hypocritical. For example, a lot of companies...

Working in an advertising agency brings a lot of metrics and data that need to be understood and analyzed. I work with many beverage...

Brands are always trying to stand out and make a name for themselves, but sometimes brands try to associate with other brands to achieve...

The dream of any company is to create a loyal base of customers that will have your back. As technology has improved and changed the way...

In marketing, our goal is to get people to consume our product. It doesn’t matter if its food, clothes, or anything else. But what do we...

As the year goes by different companies grow and other go down in value. This can all happen because of decision made within the company...

When working in a business, it is sometimes difficult to find new clients and traction. People a lot of times don’t know how to reach new...

In marketing research, we work with data all the time. It is important not just to get the data but to understand it and to be able to...

There are many aspects when conducting efficient and complete marketing research. Marketing research is a process that allows you to...

In marketing, social media has become one of the most powerful tools that companies can utilize. It allows you to reach so many people in...

When visiting a website there are lots of things that we don’t think about in the moment. Things that enhance our experience when we are...

In marketing, we are always trying to understand how the public feels or acts towards a product or merchandise. The best way to do this...

When conducting a survey, you might think that the more people you interview the better your results will be, but that is not always...

Qualitative and Quantative research are very important, but are used for completely different areas of a company. Quantative research is...

When companies launch a product, they must have a target audience in mind. This allows them to build a campaign to make sure that target...

Research is important in all types of fields, industries and companies, from business, analytics, medicine and many more. So, it would...

While working in marketing, one learns many skills that help you get through your day to day and accomplish your work in a fantastic way....