Why Paid Search is So Useful

When working in a business, it is sometimes difficult to find new clients and traction. People a lot of times don’t know how to reach new audiences and they then struggle in their work. One of the best solutions for this problem, is Paid Search or in other words Pay-Per-Click (PPC).

Paid Search consists of setting up adds that are targeted by keywords. This is done on programs like Google Ads, where you can set up plenty of keywords depending on your product and create traction and conversion for your site. Picking the right keywords helps you to target the right audience. This, in turn, leads to higher click-through rates.

For example, if I work at a shoe store that is struggling to get new customers online, but are releasing a new running shoe I would be able to use Paid Search to improve sales. I would set up keywords like “running”, “sport shoes”, “training shoes”, and many more. When I set these keywords the people that are actively searching for these keywords will be shown my add and can easily access my store.

Each keyword has a bid that you make which ends up being your Cost Per Click (CPC). This means that every time someone clicks on your link because of a specific keyword, you will be charged that bid. These bids are usually around $0.50 to $2.50.

Paid search is very useful system that allows you to reach your target audiences in a more efficient way. It helps you gain traction for your site and make way more sales. With that said it is also important to understand your market and your audience so you can succeed and not have a bad campaign.