Why Are Specific Companies Growing

As the year goes by different companies grow and other go down in value. This can all happen because of decision made within the company like acquisitions or it can also happen because of external circumstances that cannot be controlled.

In 2023 there were many companies that grew in the market for various different reasons. The first company is Microsoft, which is worth 3.16 trillion dollars. The reason for their strong growth of 14 percent was their acquisition of Open AI and Activision Blizzard. This shows that it is always important to try to work on new things and to be aware of the landscape of your company.

Another company that had a large growth in 2023 was Nike with a growth of 7 percent. This growth happened because of their commitment to women’s participation in sport. They began to work with the Tucker Center for Research on Girls and Women in Sport to launch Coaching HER, a digital coaching resource to combat gender biases and stereotypes. The also signed a lot of top female athletes to Nike exclusive deals which helped them a lot. This shows to be able to reach your target audience and to try to include everyone that you can.

In general business can be a very tough area of work, but many times we have to be able to come up with solutions and innovate to bring companies up. Nike and Microsoft were able to do that in 2023 and will have to keep working every year to do better than the year before.