Reformation Growing and Staying True

Companies always want to grow, but sometimes they change their values and end up being hypocritical. For example, a lot of companies usually use social issues to try to get a positive view from the public.

Reformation is a clothing company that is focused on making sustainable fashion. Reformation has been growing and getting a lot of buzz online since they announced that they are going to start making male clothing. Now that they are making double the amount of clothing there were some rumors that they might stop being one hundred percent sustainable, but they announced that they are staying true to their values.

Customers really appreciate sincerity and transparency from companies, because they don’t like to be fooled or misguided. It is important to express your values as a brand and stay true to them, so this way you can build a strong community for your brand.