How Specific Elements Can Enhance a Website Experience

When visiting a website there are lots of things that we don’t think about in the moment. Things that enhance our experience when we are shopping online, but the website creators took many elements into hand and added them to enhance the website.

When making a website it is important to think about many elements like color scheme, buttons, images, videos, and trust symbols. A website should always have a color scheme that is inviting, while at the same time not distracting the customer. Website color schemes are usually inspired from the brands logo colors.

Images and videos are incredibly important when talking about retail websites. There are so many instances where someone is thinking of buying a product, but the website doesn’t have many pictures of the product which leads to them not buying anything. Websites like Nike excel in this by showing many pictures of the product and sometimes a video of a model wearing the product.

Buttons are also important in retail because they encourage the customer to buying the product. They can serve as connectors, allowing you to connect pages together and can help provide a roadmap for your users to get from one piece of content to another. Companies like IKEA have many buttons in their site like “add to cart” and “buy”.

Trust symbols like 5 stars and 1 year warranty are very powerful because they give customers the confidence to make the purchase that they might’ve been skeptical about.

There are many elements in making a website and they are all just as important. They give customers confidence, they show examples of products, and give the customers the ability to connect with the company in case of any questions or concerns.