Metrics That I Like to Implement in My Professional Life

Working in an advertising agency brings a lot of metrics and data that need to be understood and analyzed. I work with many beverage companies and alcoholic drink companies, like Pellegrino, Bacardi, Perrier, and Santa Teresa. There are specific metrics that are useful for different jobs and careers. In my work, I use market share and awareness.

Awareness is important to implement because since I work in advertising, I make sure that people are aware of products so they can possibly purchase. With brand events, we make sure that the public is aware of the product and is able to relate a good positive experience with the product.

Market share is important in my job because we need to check how products are performing in each specific of their markets. For example, when Santa Teresa Rum released their limited edition bottle, I needed to check with local stores to see how the product was selling compared to the competition.

There is so much data that can be gathered in the world, and depending on every career area or job, this data can change. Metrics are a really interesting area that can be so useful when working.