Brands That Built a Positive Image Through Association

Brands are always trying to stand out and make a name for themselves, but sometimes brands try to associate with other brands to achieve this. When brands are starting to get some popularity, they will associate with a bigger and more well-known brand. Collaborating companies don’t have to be alike in any way, just creative and willing. There are plenty of examples in sports that have made some brands build a very positive image.

Castore: Castore is a sportswear and athletic clothing brand from the UK that was founded in 2015. It is a really new brand but it has gotten a lot of traction from they’re partnerships with popular soccer teams like Aston Villa in England, Bayer Leverkusen in Germany, and Sevilla in Spain. Associating themselves with very historic and popular teams has given the brand an international popularity in a short amount of time.

Malbon: Malbon is a Korean golf company that was founded in 2017. Now in 2025, Malbon is a very desirable brand in the golf clothing world. In all those years, the brand has been able to collaborate with other brands like: Coca-Cola, New Balance, Budweiser, Taylor Made, Adidas, the Los Angeles Rams, and many more. These partnerships have made Malbon into a very desirable brand that keeps growing rapidly.

Red Bull: Red Bull is one of the most known brands in the world, but it wasn’t always this way. During their rise in the 2010’s, Red Bull began to collaborate with Go Pro and sponsoring all their events. From this, Red Bull gained a lot of popularity which allowed them to start investing into sports and partner with teams in Formula 1, Bundesliga, MLS, and German Ice Hockey.