Why Less is More in Research Surveys

When conducting a survey, you might think that the more people you interview the better your results will be, but that is not always correct. Sometimes you should limit the amount the people that are involved in the survey.

Some reasons why you should restrict them are:

Preventing Bias

            In surveys, specific groups can be disproportionately represented and that can skew the results of the survey being conducted.

Maintain Accuracy

            When conducting a survey, a quota could help you ensure the results represent the real distribution of the population.

Not Overdoing it

         Limiting the amount of people involved in the surveys allows you to not have an overwhelming number of answers that can make it difficult to analyze or come to a conclusion.

Of course, there are instances where you need to survey a large amount of people but many times you should keep it lower. Every survey you create should have a purpose, whether you’re sending out a question related to your customers’ experience or trying to identify your target audience’s key pain points. From that purpose you can figure the right amount of people of each demographic to complete an incredible research survey.