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In marketing, social media has become one of the most powerful tools that companies can utilize. It allows you to reach so many people in rapid way, and create strong connections. In addition, these sites are free to use which is great for small businesses to reach their target audience. In marketing there are three websites that are the strongest for social media marketing. Instagram: Instagram is a picture and video sharing social media site that is used for a lot of marketing. In Instagram, companies can engage with several communities and place product tags in posts that take the customer directly from the picture to the company site.   X (Twitter): X allows companies to create content, engage and monitor analytics. Many companies use X to post about their product and see the public opinion of their posts through the comments and responses.   TikTok: TikTok is the newest site to begin to work on marketing, but companies can now use TikTok to promote their content and products while also analyzing insights. TikTok has also been able to help small businesses creating the TikTok shop where people can go and purchase products directly from the app.    Different social media marketing sites require different approaches. Social media has become the entity where everyone can connect and engage with each other. So, all companies should invest money and time to connect with all generations through all social media sites.

When visiting a website there are lots of things that we don’t think about in the moment. Things that enhance our experience when we are shopping online, but the website creators took many elements into hand and added them to enhance the website.   When making a website it is important to think about many elements like color scheme, buttons, images, videos, and trust symbols. A website should always have a color scheme that is inviting, while at the same time not distracting the customer. Website color schemes are usually inspired from the brands logo colors.   Images and videos are incredibly important when talking about retail websites. There are so many instances where someone is thinking of buying a product, but the website doesn’t have many pictures of the product which leads to them not buying anything. Websites like Nike excel in this by showing many pictures of the product and sometimes a video of a model wearing the product.   Buttons are also important in retail because they encourage the customer to buying the product. They can serve as connectors, allowing you to connect pages together and can help provide a roadmap for your users to get from one piece of content to another. Companies like IKEA have many buttons in their site like “add to cart” and “buy”.   Trust symbols like 5 stars and 1 year warranty are very powerful because they give customers the confidence to make the purchase that they might’ve been skeptical about.   There are many elements in making a website and they are all just as important. They give customers confidence, they show examples of products, and give the customers the ability to connect with the company in case of any questions or concerns.

In marketing, we are always trying to understand how the public feels or acts towards a product or merchandise. The best way to do this is with research or with an experiment, but how do you know which one to use. Marketing research is a process that allows you to collect information about customers and competitors in the market. While an experiment helps you find the cause and effect of something. Marketing research helps to understand the market landscape, this can be done with surveys or focus groups. Market research blends consumer behavior and economic trends to confirm and improve your business idea. For example, if Apple wanted to know how iPhone users feel about the price of iPhones, you would get an understanding from peoples answers if they like it or don’t and why they feel that way. Marketing experiments helps to find the reason something happens in the market. This is done through two types of experiments: Laboratory experiments and Field experiments. A TV pilot is a Laboratory experiment, when Netflix wants to release a new show but they are not sure how people will like it they release the first episode which is considered a pilot. This allows them to see if people are invested to the story and would keep watching the show. A Field experiment works by manipulating the independent variables and measuring the results. For example, if New Balance are thinking about releasing a new shoe but have not yet decided what the final design would be, they can have their final three design and ask people what they think of each design. This would allow them to see the opinions of the customer depending on the design of the shoe. Marketing Research helps you understand what someone feels about something and Marketing Experiments help you understand why they feel that way. Research and Experiments are both very valuable, but it is important to know when to use each one to be able to get the most out of them.

When conducting a survey, you might think that the more people you interview the better your results will be, but that is not always correct. Sometimes you should limit the amount the people that are involved in the survey.   Some reasons why you should restrict them are: Preventing Bias             In surveys, specific groups can be disproportionately represented and that can skew the results of the survey being conducted.   Maintain Accuracy             When conducting a survey, a quota could help you ensure the results represent the real distribution of the population.   Not Overdoing it          Limiting the amount of people involved in the surveys allows you to not have an overwhelming number of answers that can make it difficult to analyze or come to a conclusion.   Of course, there are instances where you need to survey a large amount of people but many times you should keep it lower. Every survey you create should have a purpose, whether you’re sending out a question related to your customers’ experience or trying to identify your target audience’s key pain points.  From that purpose you can figure the right amount of people of each demographic to complete an incredible research survey.

Qualitative and Quantative research are very important, but are used for completely different areas of a company. Quantative research is used to find the numerical data and at the same time decreasing research bias. Qualitative research focuses on finding the “why”. Why someone does something or why something happens. Qualitative research groups are usually smaller than Quantitative, because since Quantitative is focused on numbers it requires the researchers to be very specific.   But to find the answers to the research we must come up with questions. When it comes to Qualitative, we must focus on the “why”. This can be done using people’s experiences and connecting their actions with a specific thing. Quantitative research is done with the question “how many”. This can be found through experiments, surveys, and various different studies. For example, a Qualitative question would be why did Andy eat cereal today. And a Quantitative question would be, how many times did Andy eat cereal this week. All research is important for us to know and the first step to this is to find the question. Both qualitative and quantitative studies are subject to rigorous quality standards. However, the research techniques utilized in each type of study differ, as do the questions and issues they hope to address or resolve.  The question will lead us on the track that we must follow in both Quantitative and Qualitative research.

When companies launch a product, they must have a target audience in mind. This allows them to build a campaign to make sure that target audience is reached. Sometimes companies will struggle to find their target audience so they create a buyer persona. A buyer persona is a personification of their target customer. This allows the marketing team to be able to make decisions that their buyer persona would like. Companies usually get very specific when making a buyer persona, they figure out gender, social class, age, interest, job, motivations, concerns, and many more. This makes it easier for you to tailor your messages, content, products and services to their specific needs, behaviors and concerns. For example, if Nike were to come out with a new soccer shoe with soccer player Kylian Mbappe, their buyer persona could be a man with kids that makes around $80,000 a year. He likes soccer and wants his kids to be active. When it comes to the actual company the list would be way longer but you get the gist. Companies sometimes create multiple buyer personas, because their products are bought by various groups of people. But it is important to know the analytics of what demographics buy your products the most and create buyer personas from there. One of the most important things when creating and releasing a product is to know your target audience, and there is no better way to achieve that than creating a buyer persona. It allows you to create advertising that is specifically made for that persona, and it allows you to make decisions about your product with your persona in mind.

Research is important in all types of fields, industries and companies, from business, analytics, medicine and many more. So, it would only make sense that we apply research when working in marketing. Research allows us to get all the necessary information before tackling a task and it gives us an advantage when working. Marketing research is the process of evaluating audience, market, and competition for companies or services. Marketing research helps you find and understand your target audience, and it also allows you to find ways to interest them in your product or service. Market research blends consumer behavior and economic trends to confirm and improve your business idea, and lets you reduce risks even while your business is still just a gleam in your eye. When doing this research, it’s important to understand is the demand, market size, economic indicators, location, market saturation, and pricing of your product or service. Market research is not just looking up information on the internet, but also utilizing testing, surveys, analysis, advertising, and public relations. Research is important when working in all industries, and when doing marketing research, the importance is not reduced. It allows us to clarify problems, attract more customers, identify changes in the marketplace, and help your brand gain a competitive advantage.

While working in marketing, one learns many skills that help you get through your day to day and accomplish your work in a fantastic way. When we grow up, we are taught think for ourselves and what we want. But something I have learned from my marketing work is to think from the mind of others.   In marketing, one always has to know their target audience, but it’s not just knowing who they are but it’s also thinking about what they do and think. You need to be able to get in the minds of your target audience and develop a strategy from the information you gather.   I believe that all marketers need to learn this skill, and I believe that it will help them in their future in marketing. This skill will for sure give you something different that companies will really value and that will make your work more efficient and remarkable.

When executing a task there are many steps that one must take to achieve that task in the strongest way possible, the same goes for Marketing Plan Execution. There are five steps in a Marketing Plan Execution: organizing tactics, assigning available resources, determine length of each tactic, and to always be testing.   The other step in Marketing Plan Execution is to create a timeline of the execution. This is a very underappreciated step, but it is very important because it allows you and your team to have a visual of the tactics that will be used in a timely manner. A spreadsheet model allows to lay out the mission and purpose, target market, product or service offerings and the pricing and packaging strategies. If one doesn’t have a timeline, they are going into the task blind and taking day by day which is one of the greatest mistakes one can do.   It is always important in all aspects of life to be organized and administrate the tactics one will use. So, one should never stop those great planning techniques when it comes to their work. To achieve a great Marketing Plan Execution, one should take all steps as serious as possible and never leave one behind.

The most important thing in a relationship, no matter if its family, romantic, or work is trust. There are different ways to win the trust of someone when working like: not overspinning your message to your customers, avoiding half-truths, and being able to read the room and adjust to the circumstances. Winning someone’s trust could be a difficult task, but once it is achieved it is very helpful, because it gives you so many positives. For example, once, you are able to create trust with a customer you are also building “customer loyalty”. Customer loyalty is one of the best things a company can have because they won’t just continue to do business with you but also spread the word about your product. With winning trust, you can also make powerful connections that can lead to more success for your company. In this world, connections can get you far and it is always good to have good connections with the people in your industry and others. It is always important to gain the trust of people no matter what facet of life we are talking about. And when it comes to business, no one wants to do business with an untrustworthy person or company. Winning trust can lead to strong relationships, future relationships, and great business.

Technology has changed everyone’s work in all types of industries and companies. When it comes to Marketing, technology has brought great change and it has also brought some bad things with it. I asked six experts in Marketing and they gave me their opinions on the change that technology has made in Marketing. Hussein El Fakih Owner of SAW Marketing https://www.linkedin.com/in/hussein-el-fakih-01784445/ "Technological advancements have transformed marketing, allowing the impact of campaigns to be measured in real time, reducing the analysis from weeks to hours. In addition, the democratization of channel has facilitated access to instant information, intensifying competition in the market."  Julian Mercado VP of Marketing at JM&A https://www.linkedin.com/in/julian-mercado/ "“The advancements in technology have changed the way we use Marketing, in all types of ways. We are now able to consume Marketing through social media in ways that would have never been imaginable years ago. In addition, we are also able to create interactive content for Marketing purposes with virtual reality. When it comes to Marketing today, technology has involved digital strategies that target users through various channels, using the power of AI, big data, and social media.” Claudio Urrea Tortolero General Manager at MGC Global Group https://www.linkedin.com/in/claudiourreatortolero/ "Technological advancements in marketing offer the benefit of data-driven insights, enabling more precise and personalized strategies. However, the rapid pace of change presents a challenge. While experimentation is essential, the real difficulty lies in assessing whether these innovations align with a brand’s core values and long-term objectives. Without a clear strategy, brands may chase trends, risking alienation of existing audiences and deviation from their identity. The key is to critically evaluate if new technologies are truly beneficial, rather than adopting them out of obligation." Katherine Moldes PPC Specialist and Digital Marketing Consultant https://www.linkedin.com/in/katherine-msm/   “Automation tools have made marketing much more efficient, handling tasks like ad management and data analysis. However, there’s still a need for manual input when it comes to creativity and strategy. While technology can take care of the heavy lifting, human oversight ensures campaigns stay relevant and connect with audiences on a personal level. A hybrid approach that combines automation with manual fine-tuning gives us the best of both worlds: efficiency without losing the personal touch.” Nathan Pichette Digital Media Manager at CCA Global Partners https://www.linkedin.com/in/nathan-p-738a4623/ “Marketing has shifted dramatically from the simpler days of print, radio, and TV—where brands held the reins—to a fast-changing landscape dominated by user-controlled channels. In this new era, the challenge is to navigate a space where consumer voices shape brand narratives. Embracing technology means adapting to a world where genuine engagement is essential, and authenticity reigns supreme." Anthony Miyazaki Brand Strategist and Marketing Educator: Professor at Florida International University https://www.linkedin.com/in/anthonymiyazaki/ “Although technology has drastically changed the nature and practice of marketing over the past 25-30 years, the changes that will occur during the next 5-10 years will be even more astounding, particularly in terms of automation, integration, and personalization. The further development of current machine learning technology will allow marketers to better automate processes surrounding audience segmentation, marketing research, marketing communications, product development, and almost every aspect of the supply chain. More marketing automation will lead to a higher degree of artificial intelligence integration into our daily lives -- what some observers casually refer to as the internet of things. With automation and integration, marketers will be able to efficiently personalize persuasive communications and product offerings not only at the individual level, but also with respect to the specific moments that the individual is experiencing.” Conclusion: Marketing has become more efficient throughout the years and with technology improving and new things coming out all the time. For example, the release of Chat GPT and other AI websites, have given assistance to marketers, but at the same time we must be careful and not abuse the use AI and make sure to keep our work human. AI is a fantastic tool that is very helpful, but there are always the people that misuse it and ruin it for the people that want to use it for good.   It is important to learn the new technologies and analyze if they would be helpful to us and our company. In the next five years there will be new technology, and then five years later there will be more. The technological industry is not stopping and we have to be able to understand it. Technology has been a great tool for all industries, specifically Marketing. In this day and age, we need to adapt to and utilize the technology to push our work to best of our abilities and every day make our Marketing more efficient. Image by: Rodrigo Guerrero

As we go through life, we think that we know everything about ourselves, from the experiences we have had and the lessons we have learned from young. But what if there was another way to learn about yourself no matter the age. When making this website, I learned many things about myself that I never would’ve thought of. When we think of learning, we think of students in a classroom with a professor explain various topics. They combine verbal and visual explanations, explain concepts using both a “big-picture” and a detail-oriented approach, and give students opportunities for active learning and reflection. But what if we were our own professor, taking ourselves through this path. When making this website about myself, and starting making the “About” page, I struggled to put into a couple words who I really am. I couldn’t describe myself and it was driving me crazy, until I decided to try to look at myself from other people’s shoes. I asked friends and family what they think my strengths and weakness are and started building from there. I learned a lot not just from the things that they told me but from, but when I finally started writing and figuring it out, I started thinking about who I want to be in the future. We can always learn something new every day, but it won’t always come from others that we talked to or the people we see on TV. Learning can come from ourselves and it can drive us forward to be bright thinkers and overall great workers.